Suite 210 308 11th Ave SE
Calgary, AB

Who We Are

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A Place of Hope in a Community That Cares

As a Clubhouse International accredited organization, we are proud to provide an environment focused on support, mentorship, and personal growth. It is these areas of focus that have earned us our second 3 year unconditional accreditation (the highest available) from Clubhouse International.

We are defined by our values of acceptance, empowerment, and egalitarianism.

What We Do

Potential Place is a non-profit mental health agency dedicated to improving the lives of people with chronic mental illness. We hope to help our members lead productive and rewarding lives.

We work to maintain a vibrant community of individuals seeking to overcome barriers presented by mental illness. Through participation, personal development, and individual empowerment, we give people the tools they need to create a sustainable, fulfilling lifestyle at work and at home.

We seek out employment opportunities for our members through initiatives like our Employment Program* and provide ongoing support, coaching, and mentorship to our members.

Potential Place advocates for housing for our members. In addition we have two small apartment buildings that house 25 members who live independently.

The YAOP (Young Adults of Potential) provides the opportunity for peer to peer engagement between young adults transitioning from youth programs into adult programming. The age range of our young adults are from 18 to 32 years.

Learn more about becoming a member, and follow us on social media.

Treaty 7 Territory Land Acknowledgement

In the spirit of reconciliation, we acknowledge that we live, work and play on the traditional territories and of the Blackfoot Confederacy (Siksika, Kainai, Piikani), the Tsuut’ina, the Stoney Nakoda Nations, the Métis Nation (Region 3), and all people who make their homes in the Treaty 7 region of Southern Alberta.

Our Board of Directors


Greg Boone is a Chartered Professional Accountant and a tax partner at the firm of Ernst & Young.

In joining the Board, Greg hopes to bring his accounting background to assist in the financial governance of Potential Place.

Greg is married and has 2 children and has lived in Calgary for four years. When not working, Greg enjoys spending time with his family and playing a round or two of golf.

VICE CHAIR - Kylan Kidd

Kylan Kidd is a litigation associate at Burnet, Duckworth & Palmer LLP. In her spare time, Kylan can most often be found scouting out new restaurants with her partner or hanging out at the dog park with their puppy, Ella.

TREASURER – Cam Finkbeiner

Cam Finkbeiner is an Electrical Engineer at TC Energy.  In his spare time he enjoys spending time with his daughter, golfing, and biking.

SECRETARY - Keiver Tremblay

Keiver Tremblay is a strategy and operations professional with experience across the startup to scale up spectrum, from early stage to Fortune 500. He believes in challenging the status quo, collaborative problem solving and leveraging technology to empower development and prosperity at scale.

ACCOUNTANT - Lydia Giles

Lydia is a Chartered Professional Accountant and currently the Director of Tax at TransAlta Corporation.  She is a mental health advocate and has previously written articles on her own mental health struggles for the CPA Assist program.

In her spare time she enjoys spending time with her daughter, husband and running.


DIRECTOR - Jessica Wilson


Jessica Wilson serves on the Potential Place Board and is part of the fundraising committee. She has been a member of Potential Place for seven years.

Jessica has earned a Practical Herbalist Diploma, as well as a Permaculture Design Certificate and is interested in health & nutrition, as well as writing.

DIRECTOR - John R. Law

John is retired from the construction industry. During his time in the industry John has worked as General Contractor, Salesman, Marketing Manager and Sales Manager. John has been involved with Potential Place as a consultant and now a volunteer since 2014. John and his family enjoy times at their cottage at Sylvan Lake.

DIRECTOR - TJ (Jim) Adamson

Retired from a long career with Canadian National Railways which included managerial positions across Canada. Married to Bernadette O’Connor and father of 4 children, 2 of whom have lived experience with mental health challenges. Both are successfully navigating their individual recovery journeys. Past President of both Schizophrenia Society of Alberta and Schizophrenia Society of Canada. He is very pleased to support the mission and values of Potential Place Society.

DIRECTOR – John Rook

John is founding director of the Canadian Poverty Institute at Ambrose University in Calgary and currently is President & CEO of Simon House Recovery Centre. He is past President and CEO of the Calgary Homeless Foundation, was previously CEO of Potential Place, Co-Executive Director of The Alex Community Health Centre, CEO of The Salvation Army Community Services and Director of Programs & Strategic Initiatives at The Mustard Seed.

John led the expansion of the Mustard Seed into Red Deer, Medicine Hat and Kamloops. John was an Associate Professor at McMaster, has held an adjunct faculty position at the University of Calgary, was board chair at Booth University, and lectures primarily in areas of poverty, mental illness and homelessness. He brought this experience and knowledge to his role as Chair of the National Council of Welfare (2007-2012) and the Alberta Interagency Council on Homelessness (2013-2014). He holds a Bachelor of Arts in psychology, a Master of Divinity and a Doctorate from Oxford University.


Frank was appointed ED on an interim basis in August 2012 and made permanent ED in February 2013. Prior to his appointment Frank volunteered for over 10 years in the community in the areas of mental health and addictions. Prior to his engagement in mental health Frank was an oil and gas executive for nearly 30 years.

International Standards for Clubhouse Programs

The International Standards for Clubhouse Programs, consensually agreed upon by the worldwide Clubhouse community, define the Clubhouse Model of rehabilitation. The principles expressed in these Standards are at the heart of the Clubhouse community’s success in helping people with mental illness to stay out of hospitals while achieving social, financial, educational and vocational goals. The Standards also serve as a “bill of rights” for members and a code of ethics for staff, board and administrators. The Standards insist that a Clubhouse is a place that offers respect and opportunity to its members.

The Standards provide the basis for assessing Clubhouse quality, through the Clubhouse International Accreditation process.

Every two years the worldwide Clubhouse community reviews these Standards, and amends them as deemed necessary. The process is coordinated by the Clubhouse International Standards Review Committee, made up of members and staff of Accredited Clubhouses from around the world. Principles inherent in each of the Standards include:

  • Membership: ensures members that their participation is fully voluntary and that they can access all the opportunities available to them through CI Clubhouses.
  • Relationships: describes the unique collegial relationship between Clubhouse staff and members.
  • Space: emphasizes the importance of creating a dignified, attractive environment where important work is carried out.
  • Work-Ordered Day: describes the structure of the day-to-day activity within a Clubhouse, organized to help members develop self-esteem, confidence and friendships, which make up the foundation of the recovery process.
  • Employment: ensures that Clubhouses offer members organized, effective strategies for moving into and maintaining gainful employment. Members have access to: Transitional Employment Opportunities; and Supported, and Independent Employment Opportunities.
  • Education: ensures that Clubhouses offer members effective opportunities to complete their education.
  • Functions of the House: addresses the basic requirements for meeting members’ needs, with an emphasis on social and health care services.
  • Funding, Governance and Administration: describes requirements for overseeing and managing Clubhouses.
  • For complete list of the 37 Clubhouse International Standards, please click here.
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Suite 210 308 11th Ave SE
Calgary, AB,




Monday to Thursday8:30AM-4:00PM

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